Why Use a Video Promo Block?
Video is highly engaging and can communicate information more dynamically than text alone. Including a video in a basic page helps:
- Capture attention quickly
- Humanize your message or story
- Improve time-on-page and content retention
- Showcase programs, events, testimonials, or services in an immersive format
Tips for Effective Video Integration
- Keep It Short and Purposeful - Aim for videos under 2 minutes. Make sure the message is clear and focused.
- Include a Clear Title or Intro - Let users know what the video is about before they press play.
- Videos are hosted externally to reduce page load impact.
- Add a Clear Call to action - Guide users toward the next step: Learn more, Apply now, Contact us, etc.